Unsubscribe | Web version | Website

Hi there,

Due to time commitments, we have decided to scale back the schedule of this email newsletter to bi-monthly instead of monthly. We try to prepare an edition for the first Tuesday of every month but with our current work and personal schedules, this was not possible in August.

We recently incorporated to become Paul Mycroft Design Ltd., which is very exciting for us as it will help us establish a new, clean identity and create an environment in which to possibly expand later on.

Happy Labor Day to our US clients and Happy Labour Day to our Canadian ones.

On with the news...

September's Feature

Exact Tech Services

This one was a challenge. How do you make can machinery interesting and cool?

We took the client's outline of the site and added a full width design, filling the screen with the brand. This also allowed us to place the main message in key header areas, instantly letting the visitor know what Exact Tech does, what solutions they can provide while giving them an easy way to get in touch through a highly visible SEND INQUIRY button.

We know people in this type of industry don't want convoluted messaging, confusing navigation, or heavy design. They just want information and an easy way to get in touch.

See the full portfolio page »

Latest Blog Post:

Professional Web Design in a Small Community

Moving is stressful enough so add in moving a small business across a continent as large as North America from the "big smoke" of a major city to a small ocean-side community and you’ve got some real challenges to overcome.

Read the entire post »

Professional Web Designers' Shop

Each month, we'll highlight a product from within our Amazon Store that we think is outstanding and deserves your attention.

We recently bought this excellent book—it has not only enhanced our understanding of Google, Yahoo! and MSN but has helped to improve our monthly web tracking, providing better information to our clients for their marketing efforts. A tweak here, a tweak there, and your unique visitors have increased 10% in one month!

Advanced Web Metrics
By Brian Clifton
List Price: $39.99
Price: $26.39

• Measure your web traffic, its sources and visitor engagements and understand its impact on ROI
• Configure your data collection parameters to track all online marketing channels, Flash events, banners, and more
• Follow best practices for tracking offline activities and learn how to extract, analyze, and integrate the collected data
• Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and email marketing efforts
• Discover the benefits of ad version testing and the insight multivariate testing can bring

The Pulse

This goes hand-in-hand with our Shop offering, outlined above. If you have an interest in measuring the success of your website and you have heard of Google Analytics, then this website and the supporting book blog is aimed at you.

The purpose is to help you drive your business and help you make money from your web site. The website provides a wealth of information to support the book.

Read about Advanced Web Metrics then buy the book.

Our Business Solution

A simple yet highly important one this month. If you are not in control of your domain name, you are not in control of your business. It's that simple.

We recently helped a client who had their 2 domain names hosted in 2 separate places under the control of 2 third parties. And those third parties had lost the login information so did not know how to log in to make changes. This was crazy.

So we worked closely with both domain hosting companies to unlock the names (first step in transferring), update the Admin email on both (second step), then transferred them to a new domain host: Go Daddy.

Now the client is happy because they are not only in control of their own name but can access them both domain names to make important changes (e.g. phone number) without being charged by a third party.

Need help with domain names? Let us know »

BACK TO TOP

Call +1 [250] 245-8777 today for help with your web design, email newsletter or search engine optimization project.

Request a FREE quote today!

We provide professional web design, email newsletters, and search engine optimization services for small- to medium-sized businesses.

Welcome to the September issue of Paul Mycroft's web design newsletter. In this issue:

• New This Month
• Featured Web Site
• Latest Blog Post
• Our Shop
• The Pulse
• Our Business Solution

See previous issues...

Forward to a Friend

If you think someone else might like this free newsletter, you can easily forward up to 5 copies at once.

Paul Mycroft Design Ltd.
PO Box 29
Ladysmith, BC
V9G 1A1
Phone: [250] 245-8777