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[Paul Mycroft + Company: professional Web designer]

November's Feature

KATE HENDRICKSON WORKS OF ART

Designed by Milkweed Studio of Chicago, we were asked to integrate a nice slideshow function for the Collection portion. This would help to show the works of art in their best light against a dark background and allow easy navigation through the section.

See the slideshow » [click on a thumbnail to see]

Client Testimonial: "...Paul was positively someone terrific with whom to work. His vast knowledge of the requirements in Web site design helped us realize our original design concept without major revision. His attention to detail and suggestions helped streamline the functionality of the site. And, without his calm demeanor, valuable input and ability to build it, I would not be so totally satisfied and happy..."

See the full portfolio page »

Hi there,

Networking is an important part of being a small business owner. You can't just expect business to improve while sitting in front of your keyboard—you need to "press the flesh" too!

We recently attended the COSE Small Business Conference in Cleveland and picked up some useful business cards (as well as giving some out) while learning some new skills. We've also been quite successful attending networking events run by our local Chamber of Commerce. Both sources have allowed us to expand the services we offer while bringing us more work!

This month, we wanted to share some great news about our recent blog installation for a client.

We wish all of our US-based clients a happy Thanksgiving on November 22—we'll be off on that day and the next, giving us a much-needed long weekend. So don't expect emails!

We know we mention this every time but please use the ad banners to the right for your Amazon, stock photo or Web hosting needs. OK, on with this edition...

Search Engine Tips #9

Recently, we’ve been focusing on important factors that can affect your Web site’s visibility in the search engines. Last month, we focused on the topical relevance of inbound links to the site. This month, we cover the link popularity of your site in the topical community. Read the full article »

Next month, we'll focus on #10: the global link popularity of the linking site.

Industry Insight

"Paul, tell me... what is a blog and how can it benefit my business?" I have been hearing this question a lot lately.

It seems that many in the business community are curious as to what this phenomenal method of marketing is and how they can take advantage of it. Blogging is here to stay and it's going to get bigger.

We have integrated blogs into several customers' Web sites and they are already using them to:

Update their Web sites with useful articles
Easily send out information to subscribers
Generate a boat-load of targeted, organic (non-paid) search engine traffic
Increase sales

That's why this month's Industry Insight is North x East, a Web site all about blogging with weekly articles, tips and tricks, and sound blogging advice. So if you are serious about blogging, check it out.

Visit North x East »

The Pulse

We were featured again on the Rookie Designer podcast, this time part 2 of our guest feature covered some more tips for search engine optimization (SEO) and there's a web design twist to it this time.

Listen to Podcast #88 then subscribe in iTunes »

A Business Solution

In September, we installed a blog for Fearon's Pub in Chicago and I recently spent an hour on the phone with the Manager while he sung the praises of his new marketing tool.

Some of you may know that the Rugby World Cup was recently held in France and the games were all televised live for 6 weeks via satellite feed that certain bars and pubs across the country could buy into. Fearon's was one of them.

We installed their blog before the tournament so they could post weekly itineraries, kickoff times, and promotions. The October results?

Faster page indexing by the search engines (for a brand new Web site, this is huge)
Higher views for the Blog page with the full TV schedule (348) than the site Home page (315)
539 total visits
281 clicks from Google
190 different keywords
Top 3 Google rank for the "rugby world cup chicago pub" phrase (still there)
A packed house for the final on Saturday, October 20th!

Need help with a blog? Let us know »

We provide expertise in professional web design and the search engines, serving the small- and medium-sized business community.

Call us on 773.791.7215
Email us
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Our Services

We can provide expertise in many areas:

Email Newsletters
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The Search Engines
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Databases
Logos + Branding
Flash Design

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Contact Us

7061 Pine Street
Chagrin Falls, OH 44022
440.893.0245 direct/fax
773.791.7215 mobile phone

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